Whole World Water is a social enterprise that replaces those annoying high-priced imported waters in hotels with filtered on-site re-usable bottles, with 10% of proceeds going to important water programs that benefit the 1 billion people without access to safe and clean water. The 3 W’s, are reminiscent of continuous waves. The bold type is strong, yet elegant and promotes a sense of urgency. The collateral simply lays out facts and figures about the cause in a clear and inspiring way. The logo is de-bossed on the glass bottle, eliminating the need for extra labeling and providing a tactile grip.